In this Episode: Taki Moore achieves his success by creating success for others, and he starts off by finding those up-and-coming coaches to help. He does so mostly through building a list of opt-ins directly from Facebook Ads, and is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren’t working for you, even if they were a big investment on the front end. However, he’s also a […]
In this Episode:
Taki Moore achieves his success by creating success for others, and he starts off by finding those up-and-coming coaches to help. He does so mostly through building a list of opt-ins directly from Facebook Ads, and is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren’t working for you, even if they were a big investment on the front end. However, he’s also a big advocate of making that investment for pushing out great content. Taki explains how this plan is absolutely achievable for your business, as well as some amazing tips on:
- what type of ads are driving the most conversion? Sidebar? Newsfeed? Retargeting?
- how to improve webinar show-up rates
- getting seats filled at a live event
- look-a-like audiences
- how to get the most out of the LeadPages experience
Here’s what I learned:
- Why Newsfeed ads
- the eyeballs are on the newsfeed page
- people have been trained to ignore the other stuff on the page (if you look at a heat map of where eyes are it is on the main stream of content).
- on desktop, the right hand side is okay, but on mobile, visibility for the newsfeed is much better
- What kind of content should we push to?
- promote blog content to push engagement
- often straight to an opt-in page for a whitepaper checklist or free report
- going straight to webinar doesn't work as well
- showup rates are okay if they click on the ad the day or day before
- before that, it's only going to be around 20%
- a great way to do this is instead offer another product or gift, like that whitepaper, and then push the webinar on the thank you page
- The downside of pushing to video
- conversion on the landing page is sometimes lower
- people don't want to have to sit through a bunch of content to get to the value
- Taki offered a checklist along with the video course
- it turned out that the checklist was a hotter offer than the video course
- changing the landing page to feature solely the checklist doubled the conversion rate
- got around 28% conversion for that checklist
- People want a quick win.
- conversion on the landing page is sometimes lower
- Filling a room with Facebook Ads
- the ticket price isn't the big obstacle, its finding accommodations and getting them to travel to the event
- Facebook looks for audiences that have six data points in common with those who have already opted in or converted.
- targeting LA and the area closest to the event because traveling is such a big obstacle
- works great because you can flesh out a page that you want, but then send it to a designer for further customization
- ex. "we want this but 'like us!'"
- they have around 400 different ad groups running at a given time.
- then, run Improvely to track the funnel
- sort your LeadPage by goal
- select opt-in page
- sort by conversion rate
- they test this for you
- Taki picks the top 3 or 4 and split tests those and then ditches the loser
- often a battle between what is most effective and what looks good
- Taki goes with the better looking one because it promotes the brand in a good light, unless there are clear benefits to the other ad
In conclusion:
In short, here are a few quick action points you can get started on towards driving great conversion onto your own pages with Facebook Ads:
1. create a great lead magnet with a "quick win" ideology, like a whitepaper or a checklist
2. figure out your goals for your Facebook Ads sales funnel
3. test out some high-conversion Leadpages that direct toward your goal
4. cut out the loser option
5. continually test, keep with it, and see crazy conversion!
Links Mentioned in this Episode:
Thank You!
Thank you for listening in! I hope you learned as much about creating a Facebook Ads funnel as I did. In conclusion we can find that getting great conversion is mainly about finding where you are giving your best value and figuring out how to get that right to people the most directly. If you're ready to commit yourself to giving value to others, Facebook Ads are a great way to go about creating a base client pool.
