Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

The New Rules of SEO, AEO & AI Search with Nathan Gotch

Search is changing fast, but that doesn’t mean everything marketers know about SEO belongs in the trash. The challenge is figuring out what’s genuinely new, what still works, and where brands need to show up now.

My guest on today’s show is Nathan Gotch, an SEO entrepreneur, educator, and founder of Rankability. He’s also the author of AI SEO for Dummies, a new book published by Wiley that’s written around principles he believes will endure as AI platforms and search behavior change.

In our conversation, Nathan and I explore how AI actually changes SEO, where AEO or answer engine optimization, fits into SEO, and why chasing every new tactic can be a distraction. We discuss how brands can earn visibility across Google AI Mode, ChatGPT, Claude, and other answer engines, and why citations and third-party mentions matter more than ever. We also unpack AEO myths, from schema markup to LLMs.txt, and look at why traditional SEO remains the foundation for AI visibility.

Nathan also shares how he uses AI agents to run marketing campaigns and automate work that once required hours of hands-on execution.

If you want to know where search is headed without getting distracted by every shiny new acronym, this episode will help you focus on what actually moves the needle. So without any further ado, on with the show!

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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