Growth hacking, it’s one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I’m going to get corrected for my misconceptions in this episode number 147 but maybe not. We’ll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. His accomplishments created one of the biggest marketing communities on Facebook and moved to LA where he teaches companies how to rapidly grow audiences and businesses.
JavaScript and Other Technical SEO Conundrums with Bartosz Góralewicz
These days, most websites are running JavaScript, yet not all JavaScript is search engine friendly. It’s very important that you understand the implications of JavaScript and technical SEO. We have one of the world’s top experts on that topic, Bartosz Góralewicz. He’s the Co-founder of Elephate, which was recently awarded Best Small SEO Agency at the 2018 European Search Awards. Technical SEO isn’t just Bartosz’ job, it’s also one of his biggest passions, which is why he enjoys traveling all around the world to share his enthusiasm with likeminded SEO folks.
SEO for the Enterprise, at Scale! with John Doherty
Even if you don’t know much about SEO, the fact that we’re already at episode #144 of this podcast should be a pretty good indication that there’s a lot to cover. If you’re already familiar with the subject, you know that technical SEO can get pretty hairy.
Here to explore this fascinating complexity with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. All of this complexity multiplies when you’re dealing with a huge website of a million pages or more. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites.
The New World of SEO with Eric Enge
It took about 100 years for the telephone and 50 years for the television to get one billion users. It took Facebook and smartphones for eight years. This accelerated rate of adoption is similar to the rate of technological innovation, which gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down.
Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. Eric is my co-author on The Art of SEO, as well as the US Search Awards 2016 Search Personality of the Year, etc. While we’ll dig into the possibilities for the future, we’ll also explore what it means for us today, and how we can stay on top of SEO and organic Google rankings.
A Peek into the World of PBNs and Grey Hat SEO with Matt Diggity
Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. In this episode, we’ll visit the darker side of SEO. While we won’t focus on the darkest of black hat tactics, we’ll definitely explore some of the greyer shades.
Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. With that said, he freely admits that he uses grey hat tactics and has even had some black hat tendencies (although not with his clients). Matt is prolifically successful online; he’s the founder of Diggity Marketing, LeadSpring, etc.