For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
Today we’re talking to Jamie Salvatori, an expert in viral videos. He’s the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
The Entrepreneur’s Playbook with John Ratliff
In an environment where entrepreneurial success is often measured by the size of an exit, the path to a lucrative acquisition can be riddled with uncertainty and complex challenges. Navigating the treacherous waters of M&A requires a steady hand, a keen eye for detail, and an unwavering commitment to maximizing value for all stakeholders.
John Ratliff, the visionary founder of align5 and CEO of Scaling Up Coaches, has made it his life’s work to be a guiding light for growth-oriented entrepreneurs. With a passion for strategy, company culture, and employee engagement, John brings a wealth of experience and insight to the table.
In this illuminating conversation, John shares his hard-won wisdom on the art and science of M&A. He touches on the subtle nuances of deal-making, the importance of emotional intelligence in high-stakes negotiations, and the transformative power of a well-crafted vision. Along the way, he offers practical tips and exercises to help entrepreneurs elevate their game and achieve their dreams of a successful exit.
Whether you’re a seasoned entrepreneur contemplating your next move or a rising star looking to take your business to the next level, this episode is a must-listen. Get ready to take notes as John Ratliff shares his playbook for M&A success.
How to Be Purpose-Driven with Craig Filek
The key to fulfillment in business and life is being in alignment with your purpose. If any of your team – or you, for that matter – are off-purpose, then it’s only a matter of time before the person and the organization must part ways. Discovering and living one’s purpose is a profound journey that can transform every aspect of a person’s existence. Craig Filek, creator of Purpose Mapping and the co-founder of Purpose.ai, has dedicated his life to helping individuals uncover their true calling and harness the power of their unique gifts.
In this enlightening conversation, which originally aired on my spiritual podcast, Get Yourself Optimized, Craig shares his own winding path to purpose, which began with his adoption at birth and led him through a decade of deep self-discovery. He explains the Purpose Mapping framework, a powerful tool for identifying your essence, strengths, downfalls, and shadow – the often-hidden aspects of ourselves that hold the key to our greatest potential.
Craig and I explore the concept of the shadow self, discussing how to embrace and integrate these parts of ourselves to achieve wholeness and tap into our full potential. We talk about strategies for staying in flow, defragging the mind, and fostering genuine human connection in an increasingly digital world.
Packed with profound insights and practical wisdom, this episode is a must-listen for anyone seeking to live a more purposeful, fulfilling life, and to have a team who also do the same. So without any further ado, on with the show!
Transform Your Team Using the PRINT Assessment with Debra Levine
Your marketing is only good as the people who are behind it. And to better understand as well as utilize your people, there exists a plethora of personality tests. I’m a big fan of personality tests. They can be so helpful for assessing your marketing team – and everyone in your organization for that matter. These tests help you to systematically gather information about a person’s motivations, preferences, interests, emotional traits, and ways of interacting with people and situations. One of my favorite assessments of all is PRINT.
I’m excited to share this interview with Debra Levine, co-creator of the PRINT assessment, which I previously aired on my other podcast, Get Youself Optimized.
In our discussion, Debra shares powerful insights into what makes PRINT different by uncovering the “why” behind behaviors and patterns. She speaks about the history of developing PRINT with her husband Paul Hertz after observing the vital connection between motivation and performance in their work with corporations.
Debra walks through what the different PRINT patterns mean, how to engage with different PRINT types, and strategies to stay in your “best self.” She discusses the concepts of shadow behaviors and how to mitigate triggers that bring out unproductive responses. Debra also shares how knowing your own and others’ PRINT profiles can be a game changer for personal relationships, leadership, and teamwork. Packed with fascinating examples and practical tips, this episode will give you valuable tools for professional and personal growth and for interpersonal effectiveness. So, without any further ado, on with the show!