For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
Today we’re talking to Jamie Salvatori, an expert in viral videos. He’s the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
Navigating the Murky Waters of Data Rights with Brad Templeton
At this point, it’s hard to imagine our lives without technology. In today’s episode, we’ll uncover the fascinating journey of an individual who has surfed the swelling wave of tech and the internet from its inception, bearing witness to its evolution at every stage.
Brad Templeton is founding faculty for Computing & Networks at Singularity University and Chairman Emeritus and futurist of the Electronic Frontier Foundation (EFF), the leading cyberspace civil rights foundation. He founded ClariNet Communications Corp., the world’s first “dot-com” company! He also created Rec.Humor.Funny and its website, www.netfunny.com, the world’s longest-running blog. He’s a provocative guy with a lot to say!
In this episode, we take a deep dive into the murky waters of data rights, addressing personal data – the intangible currency that we’re all spending, often without even realizing it. Brad has been a pioneering voice in the conversation around data rights, examining the intersection of data privacy, civil rights, and digital consumption. It’s a high-speed, boundary-pushing discourse with some eye-opening revelations you’re not going to want to miss. So, without any further ado, on with the show!
Are You FTC Compliant? with Anik Singal
In the high-stakes world of digital marketing, one misstep can bring even the most successful empire crashing down. My guest on today’s show, Anik Singal, learned this lesson through a harrowing 18-month battle with the Federal Trade Commission that transformed his entire marketing approach. As a renowned marketing coach who has generated over $100 million in digital product sales, Anik brings unique insights from both sides of the compliance fence.
Our conversation dives deep into the hidden dangers lurking in everyday marketing practices, from seemingly innocent webinar presentations to common sales call techniques. We discuss the subtle distinctions between compliant and non-compliant marketing, exploring real-world examples that could trigger FTC scrutiny. We explore building a sustainable, legally sound marketing operation through practical strategies and AI-driven compliance tools while maintaining profitability and growth.
Beyond the technical aspects, we talk about the human side of regulatory challenges, including staying resilient under pressure and finding new purpose through adversity. This episode pulls back the curtain on federal marketing regulations, equipping you with critical knowledge to protect your business from devastating regulatory action while building a more authentic, customer-focused marketing approach that stands up to scrutiny. So without any further ado, on with the show!
Grow through Acquisitions with Tom Shipley
Tom Shipley, my guest on today’s show, started his first business, manufacturing car shades, with only a hundred dollars in his pocket. From those humble beginnings, Tom has built startups generating over two billion in sales and raised a hundred million for an Amazon aggregator.
In this episode, Tom shares his remarkable journey and insights on brand building, the power of acquisitions, and the untapped potential of business roll-ups. He discusses his experience cold-calling major car manufacturers as a young entrepreneur, the “purple ocean” strategy, and its practical applications, including how he used it to build from scratch a hugely successful women’s hair regrowth brand. He shares his latest ventures, which include an agency aggregator and a CEO M&A summit.
Our conversation explores Tom’s entrepreneurial philosophy, including his “10% rule” and the importance of integrity in business. Tom explains how acquisitions can solve almost any business challenge and why every CEO should consider this strategy for growth. He also shares valuable lessons from his military background serving in the IDF Special Forces and how they apply to the business world.
If you’re interested in gaining practical insights on scaling businesses, overcoming obstacles, and leveraging acquisitions for exponential growth, sit tight because this episode is a masterclass in entrepreneurship. So, without any further ado, on with the show!
