Marketing Speak Podcast

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Latest Podcast Episodes

Building Trust Through Design: A Case Study with Greg Merrilees

Website redesigns can make or break a business’s online presence, especially when a decades-long reputation hangs in the balance. Greg Merrilees, founder and managing director of Studio1 Design, returns to join me in a compelling transformation story, the 5th in the series of case studies. His design agency partnered with my SEO agency, Netconcepts, to completely overhaul Firefly Legal’s web presence—a 27-year-old civil process serving firm that needed its digital presence to match its professional standing.

In our discussion, Greg and I break down the critical questionnaire process that will uncover a client’s true objectives and competitive positioning. Greg walks through the before-and-after transformation, revealing how generic stock photography and faceless branding were replaced with authentic team imagery and trust-building elements. We explore the strategic funnel design that guides visitors from initial curiosity to booked discovery calls, including the often-overlooked thank you page optimization.

We cover essential trust signals and exit-intent pop-up strategies that capture departing visitors. Greg demonstrates competitive analysis tools and explains how hosting choices impact performance. We examine the impressive results, including a 4x increase in quote requests and substantial organic traffic growth.

This value-packed episode reveals actionable strategies to transform your website into a conversion-focused sales machine that works around the clock, so without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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