Marketing Speak Podcast

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Latest Podcast Episodes

Existential Marketing with Mordy Oberstein

What happens when brands disconnect from their core identity? Mordy Oberstein, my guest on today’s show, approaches marketing as existential therapy. Founder of Unify and communications advisor for Semrush, Mordy views brands as entities with real identities and selfhood, helping companies recognize and articulate who they truly are beneath surface-level messaging.

In our conversation, Mordy and I discuss how successful brands maintain narrative continuity while evolving, examining both triumphs and failures from Super Bowl advertising to Jaguar‘s identity struggles. Mordy shares powerful examples of brands that overreact during crisis moments, losing connection with their audience by abandoning their history. He explains why advertising decisions made during “existential crises” often amplify problems instead of solving them and offers a therapist’s perspective on brand recovery. This sparks a fascinating dive into philosophical territory, where we connect Jewish existentialist wisdom with modern branding challenges and discover the surprising relevance of Carl Jung’s ideas about meaning and synchronicity to authentic marketing.

Uncover why superficial emotions in advertisements don’t create lasting impressions while messaging centered on deeper human experiences forges powerful bonds with audiences. This is a fun and thought-provoking conversation. Enjoy!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Is Your Ticket To Exponential Revenue

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Case Studies

Here’s How I Doubled Traffic and Rankings for this Electronics Retailer in Just 10 Months

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled.

View More Case Studies

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