Marketing Speak Podcast

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Latest Podcast Episodes

The Future of Search Isn’t Search with Kevin Indig

AI is reshaping the marketing world at an inconceivable pace, transforming how customers find and interact with brands online. My guest on today’s show is Kevin Indig, a savvy strategist who advises startups like Reddit, Dropbox, and Snapchat. Kevin previously led SEO and Growth at Shopify, G2, and Atlassian, and his popular Growth Memo newsletter reaches over 18,000 subscribers worldwide.

Kevin and I dive into fascinating findings from his groundbreaking user study on Google’s AI overviews. We examine how search behavior is dramatically changing, with desktop clicks plummeting from 28% to just 11%. The generational divide is striking. It reveals that younger users embrace AI overviews while older demographics cling to traditional results.

We explore how trust has become users’ primary filter even before relevance – a critical insight for marketers trying to stand out in this new normal. Our conversation goes beyond tactics to discuss finding purpose and intentionality in a rapidly changing digital world.

If you’re wondering how to maintain a competitive edge when AI seems to be taking over everything, this episode reveals why becoming more authentically human might be your greatest advantage. So without further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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