Marketing Speak Podcast

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Latest Podcast Episodes

When Clean Design Kills Conversions: A Case Study with Greg Merillees

Many cosmetic surgery center websites make two fatal mistakes—they sound like medical textbooks and look too “clean” to build trust.

Today, we have Greg Merrilees back with us. He’s the founder of Studio1 Design, who has been creating conversion-focused websites for over a decade. His team specializes in designs that prioritize results over aesthetics. Our collaboration on the cosmetic surgery center Quintessa—one of the many projects Greg and I have worked on together—perfectly illustrates why clarity beats cleverness.

In our discussion, we break down Quintessa’s complete transformation from clinical copy and sparse design to compelling StoryBrand messaging with strategic conversion elements. This premium cosmetic surgery center, with five Wisconsin locations, doubled its organic traffic and keyword rankings in just over a year by shifting from doctor-speak to patient-speak while abandoning the minimalist design trap. We explore how messaging like “At Quintessa, we believe beauty is personal and so is your journey” replaced sterile procedure descriptions, and why social proof above the fold outperforms clean white space.

This episode shows you exactly how the right SEO and design team can transform a site from a digital brochure to a revenue engine in just months. So, without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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